Look at Your Business from a New Perspective

Profitability is affected by a variety of factors, not all of which are strictly financial. I call these factors the “Five Ps” of business success: Product, Pricing, People, Process, and Planning.

Unlocking the door to your company’s profitability picture requires close examination of these various elements. Many business owners don’t feel as though they have a solid understanding of how each of the pieces of this financial puzzle (the 5 Ps) fit together. For this reason, I’ve recently begun offering a complimentary one-hour discovery call to help you get on track.

What Can I Expect on the Discovery Call?

The confidential discovery call will help you identify your business issues from a unique perspective – as they relate to the Five Ps – and how they are relevant to business profitability and cash flow.

Together, we’ll discuss your financials to help you focus on the resources that are critical to your company’s success. The insight you’ll gain from the Five Ps perspective will be of value in creating your company’s strategic plan, helping you prioritize and sharpen your focus on the important elements that can move your company forward and maintain positive cash flow.

How Do I Prepare for the Discovery Call?

You’ll need to have your most recent year-to-date financials in front of you for the call:

  • Income Statement
  • Balance Sheet
  • Statement of Cash Flow

In order to take full advantage of this call, be prepared to discuss your current business issues, your vision for the future, what you have done in the past, and what you think you are missing. Take a little time to review my Five Ps infographic. Make note of how you feel the points listed under each of the Five Ps relates to your business.

As the former owner of a multi-million dollar company, I’m a CFO with a CEO perspective, which provides me with a unique understanding of the Five Ps and how each contributes to a company’s overall financial picture. I’d welcome the opportunity to help you gain the unique Five Ps perspective of your own business and valuable insights that can help you move your business forward. Please feel free to set up your complimentary discovery call by visiting my scheduling calendar. I look forward to talking with you soon.

Written by

Rick Arthur is a CFO whose expertise is built on Financial Intelligence and 35 years in senior financial roles. Coupled with a CEO’s perspective and the experience of building his own $20 million company, he brings a unique depth of insight into business from the top down. Wired to get to know people, Rick works hand-in-hand with business owners of intentional, growth-oriented companies, solidifying relationships as a trusted advisor and confidant to his clients. He leverages his experience to help business owners gain traction and stay laser-focused on the company’s vision, cash flow, and profitability – all while creating big picture solutions for strategic planning, growth and sustainable success.