Although a company’s financial situation is my starting point, my work is not just about profitability and cash flow. I care about the business as a whole and, while understanding the sensitivity associated with a client’s money, I want to also be able to speak to issues beyond those that are financial.
As a business owner it’s important to know your numbers. Without them, owners are ill-equipped to make sound financial decisions or confidently chart a course for growth.
To run a financially healthy company, you must know your numbers. This fundamental practice is paramount to understanding your current financial position and how it may impact your future growth objectives.