

As an entrepreneur and business owner your time is focused on operations, and you likely rely on others to ensure that finances are in order. As a result, many owners feel out of the loop and wonder if they know everything there is to know to optimally pilot their company. Internal accounting staff is typically focused on historical financial data which means your business must react to its current environment and circumstances rather than taking a proactive approach. To run your business with a forward-looking perspective, there is no substitute for the experience, insight, and expertise of a CFO.
Not all companies need a full-time CFO – but they do need the expertise – and that’s where a fractional CFO makes sense. Just as the word implies, fractional simply means that services are rendered on an as-needed basis and laser-focused on specific issues and outcomes. This enables companies to bring in-depth financial knowledge, services, and technical expertise to their organization on an outsourced, part-time, retainer or contract basis, without the in-house salary, benefits, and other costs associated with a full-time CFO.
What can you expect with the help of a Fractional CFO?
A laser-focused approach to a company’s financial health requires deep-seated experience and knowledge. My Financial Intelligence Framework program is based on 35 years of experience in senior financial positions, including building and running my own $20 million company and working with many privately-held, small to mid-size businesses. The framework provides business owners with the knowledge, data, and tools to meet the unique needs of the business to keep it moving forward. Here are some of the things I focus on with business owners.
What should you look for when hiring a Fractional CFO?
As a CFO with a CEO perspective, I understand what business owners face every day and how all aspects of your business are connected. I’d welcome the opportunity to work with you to help you develop the Financial Intelligence Framework you need to confidently move your company forward. Contact me for a complimentary discussion of your specific situation.