Looking Ahead – A Solid Foundation for Life and Business
As we look toward and plan for the new year, it’s a perfect time to reflect upon what is at the foundation of our business, what drives us to succeed, and what motivates us to keep pushing forward, even through tough times. The source of your unwavering commitment to your business, though it may be intangible, is very real.
In his book, Man’s Search for Meaning, Viktor Emil Frankl, introduces his psychological theory, “logotherapy,” which sprang from his observations of the diverse responses of Nazi concentration camp prisoners to sustained, inhumane conditions and lessons learned for spiritual survival. From the Greek word “logos” – in English, “meaning” or “reason” – the theory maintains that our primary drive in life is to discover and pursue what we find personally meaningful, which imparts a reason to live.
As this quote from his book asserts, pursuit of that purpose brings even greater fulfillment: “The more one forgets himself – by giving himself to a cause to serve or another person to love – the more human he is and the more he actualizes himself.”
This applies to both life and business. In business, it’s the all-important touchstone that helps you never lose sight of:
• WHY you do what you do.
• What you are in business to accomplish.
• What need(s) you are meeting.
That focus is important in order to maintain perspective and direction. But what about the details of HOW you make your business what you envision?
That’s where I come in. My WHY is your HOW. Purpose, for me, comes in helping business owners optimize the financial components of their company. In my more than 40 years as a business owner, specializing in financial management, I’ve developed an extensive repertoire of methods and solutions, Not having to search for them yourself, allows you to maintain focus on why you are in the business you’re in.
Here are some areas in which I offer expertise:
- Increasing Cash Flow
- Improving Profitability
- Revenue Growth
- Developing and Implementing Policies and Procedures
- Developing Operating & Capital Budget Models
- Cash Management
- Managing Investor & Banking Relationships
- Timely and Accurate Financial Statements with Charting
- Developing and Implementing Key Performance Indicators
- Improving Employee Efficiency
- Operational Organization & Structure
My WHY is also about relationships. I understand not only the financial, but the personal investment you make in your business. And each employee that shows up every day makes an investment as well, looking to fulfill their own lives and go home with a feeling of personal accomplishment, not just a paycheck. When your business succeeds, my purpose is fulfilled.
I’d appreciate the opportunity to discuss how I can help you keep your focus on those things that serve your business best – your WHY. Please contact me to schedule a complimentary consultation.
