Profitability is affected by a variety of factors, not all of which are strictly financial. I call these factors the “Five Ps” of business success: Product, Pricing, People, Process, and Planning. By keeping the Five Ps in mind when creating your strategic plan, you can stay focused on the precious resources that are critical to your company’s success. In addition, a good strategic plan will help you prioritize and hone your attention on the important elements that can move your company forward and help you maintain positive cash flow. Contact me and let’s talk about how we can bring the 5 Ps into your plan for growth.