Golfing captures my focus and makes me think; it can be challenging, relaxing, and rewarding all at the same time, while having fun and enjoying the company of great friends and colleagues. In these, and many other ways, golf mirrors business.
Although a company’s financial situation is my starting point, my work is not just about profitability and cash flow. I care about the business as a whole and, while understanding the sensitivity associated with a client’s money, I want to also be able to speak to issues beyond those that are financial.
As a business owner it’s important to know your numbers. Without them, owners are ill-equipped to make sound financial decisions or confidently chart a course for growth.
To run a financially healthy company, you must know your numbers. This fundamental practice is paramount to understanding your current financial position and how it may impact your future growth objectives.
If yours is like most companies, you typically prepare annual budgets, or profit plans, for the accounting year. But with short term changes in the business climate still a reality of our future, it’s difficult to project for an entire year. Your profit plan also needs to consider the near term.